5 Ways to Distinguish Your Personal Brand Online

Everyone is cultivating a personal brand. We’re all known for something and a few are seen as distinguished experts or masters in their field or niche.

Distinguishing yourself is important because it helps people understand what you can do for them.

You see, we’re all a big crowded village and every person plays a role in the village.

You may not see it this way, but you have unique talents, skills and experiences that are valuable to the village.

It’s a crowded and noisy world out there, but there are specific and strategic ways to establish your presence and distinguish yourself.

Here are the five ways you can distinguish yourself:

1. Share your personal experience and ideas consistently and clearly.

2. Express a strong opinion about something and be able to articulate your point.

3. Identify your values and skills and talk about them.

4. Help shift your audience’s perspective about a topic.

5. Create a compelling narrative based on your personal experience, unique talent(s) and traits.

What to do next:

Now that you have this information, you can start to put it into practice. You don’t have to be extreme in your approach, you just have to be consistent.

Start by identifying which platforms you’ll use to distinguish yourself online: your newsletter, a podcast, your website or social media channels start sharing your personal experiences, values and skills.

You can choose to do this through video, photos, audio or words. Get creative! Work with your strengths and be consistent with your messaging.

Related: How to Showcase Your Expertise on Social Media

You can make a few tweaks to your bio on social media and update your bio on your website or online portfolio.

The best thing about starting this personal branding journey is that you can start to see the results and feedback from people in a matter of days.

Personal branding practices to remember:

People like knowing who to turn to for help. They also love learning.

The internet (a.k.a. village) rewards those who share wisdom and value.

Above all, remember to stay in alignment with you who are and remember that the best way to “stand out” is to be yourself. People who are authentic are refreshing, fun and relatable…and often the most memorable.

I’d love to hear you and learn what your distinguishing traits or skills are. Do you feel that you’re known for something already? I’d love to hear what that is.