Content Ideas for January

January is a month full of new beginnings, new inspiration and motivation. Many people are looking for ways to start fresh and reinvent or transform their lives in the new year. If you’re looking for content ideas for January, here are some relevant dates, topics and themes that can help spark some ideas.

Think of this month is a great way to help guide your audience toward these accomplishments. Think of creating top-of-mind content for your audience and things your audience may be focusing on such as improving their lifestyle, creating better habits, personal and professional development and guiding them toward that better or higher version of themselves.

Your audience may be looking for something aspirational, inspirational or quick wins to tackle for January. How can you be a beacon of joy or positivity for your audience as they transition into a new year and month?

It would be helpful to approach your topics in a very motivational tone. 

Here are some key dates, topics and themes you can use to inspire your content for January. 

I’ve curated a list of dates, topics and themes that can help guide and spark content ideas for your content marketing efforts, just be aware that this list is not exhaustive and it will serve as a great starting point for content ideas.

Please be aware that some of these dates may change year-to-year to be sure to look into date before posting (i.e. some dates may fall on the third Thursday of the month).

Fun Celebrations & Holidays for January

Here are some fun social media dates that you can add to your content calendar to help you generate some content ideas and adapt them into your brand. Think about how your product, service or offer can complement these dates!

Clean Off Your Desk Day – January 9

Maintaining a clean and tidy space can enhance your productivity and focus. Take time today to clean off your desk space.

• Clean and dust off your desk and monitors. Put things into their designated space.
• Toss or organize notes and shred documents that you don’t need that are cluttering your desk space.
• If you’re up for it, clean up your digital files on your computer, install a new wallpaper and rename and organize your digital files on your computer.

Houseplant Appreciation Day – January 10

You can participate in National Houseplant Appreciation Day by sharing some of the plants that brighten your day, home or workspace.

• Give yourself some credit and acknowledge that you can keep something alive in your home. Share a photo or video of the plant “most likely to survive the winter months.”
• Share a behind-the-scenes of your home or workspace surrounded by your favorite plants.
• Share a song that you and your plants like to listen to.

Content Calendar Template

Using this Airtable Template will help you streamline your content creation process, optimize your workflows and help ensure your content mix is strategically aligned with your marketing goals.

Dress Up Your Pet Day – January 14

Dress up your pet and show off their fashion style! You may want to get in on this celebration and wear matching outfits. Do you really need an excuse to share a photo of your pet?

• Get your pet ready for the occasion and snap a pic of your pet dressed up and share the inspiration behind the outfit.
• Commit to wearing matching outfits and snap a photo or video.
• Have a mini fashion show and play and dance with your pet to celebrate the day!

Martin Luther King Jr. Day – January 16

MLK Day is rooted around promoting equal rights for all Americans, regardless of their background.

• You can celebrate Martin Luther King Jr. by volunteering at a local organization.
• Use Martin Luther King Jr. as your inspiration to create. His message of acceptance and justice for the marginalized can perhaps inspire you to write, draw or design something. Whatever your creative expression might be, use it to promote equality and take a stand against hate.

Cheese Lover’s Day – January 20

Celebrate cheese because everything tastes better with cheese.

• Create and share your favorite cheese spread and treat yourself to a nice snack.
• Head out to your favorite local restaurant and order your favorite meal with cheese.
• Create a fun cheese fondue and share your favorite food combinations!

Handwriting Day – January 23

This holiday celebrates the birthday of John Hancock, the first person to sign the Declaration of Independence.

• Write a handwritten note to your audience with an inspirational message or actionable tip.
• Use a notebook today to write down your notes and to-do lists on paper.
• Visit a local bookstore or stationery store to purchase a fresh notebook to handwrite your notes.

Croissant Day – January 30

Time to celebrate this buttery and flaky pastry!

• Give a shout-out to your favorite local bakery or coffee shop that sells the best croissant.
• Try baking a croissant and learning how to make them at home.
• Create a cool flat lay with your favorite products or things surrounded by a croissant.

Content prompts for January

Here are some additional things for you to consider as you brainstorm content ideas for January.

Tap into the resolutions of your target audience. The beginning of the month and the beginning of a new year offers an opportunity for a fresh start.

Here are some content prompts you can reflect on to help you generate content ideas for January.

January content prompts:

• How does your brand or business support their 2023 aspirations?
• How can your brand offer a solution to help them achieve their next-level goals for the new year?
• How can you be a beacon of joy & positivity in their life as they navigate the new year?

Maximize your channel strategy and marketing efforts using Airtable. This content calendar template is strategically built to help you maximize your content marketing.

Content Topics & themes for January

Here are some content topics that you can incorporate into your brainstorming.

January content topics:

• New beginnings, fresh starts and ways to start on the right path

• New habits to incorporate, refine or refresh
• Activities to audit, re-evaluate or stop doing. You can make this specific to your niche
• Ways to become better at a particular skill, craft, habit or activity
• Tools that can help them achieve essential results or activities
• Tips and resources related to personal or professional development

CONTENT PLANNING RESOURCES

• 5 Step Process to Help You Generate Endless Content Ideas
• 8 Tools to Help You Manage Your Editorial Calendar
• 7 Easy Steps for Content Planning for the New Year
• 5 Ways to Effectively Plan Your Content in Advance
• 7 Key Habits of Great Content Creators

Which content topics will you incorporate into your January planning?