At the core of my journey is a passion for crafting compelling brand narratives. With a background in communications and journalism, my experiences have taken me to various local and network newsrooms, including CNN, ABC7, Telemundo, Univision, ABC News, and CBSLA.

Immersed in the world of journalism, I honed my editorial and storytelling skills, becoming an expert in crafting intelligent story angles. This journey not only sharpened my ability to distill complex narratives into compelling stories but also equipped me to be the storyteller your brand deserves—a professional adept at creating narratives that transcend mediums and leave a lasting impression.

Following news updates on social media sparked my deepened interest in the digital space, prompting a pivotal career shift into corporate communications. Navigating the landscape of managing corporate brands on social media unveiled a multifaceted skill set. From mastering the art of effective copywriting to crafting a cohesive brand strategy, delving into data analysis, deciphering both qualitative and quantitative insights, and seamlessly integrating graphic design, I discovered the intricate dance of brand positioning—skills that go beyond the newsroom and resonate with the dynamic needs of today’s online audience.