How to be a More Consistent Content Creator

Creating consistent content takes some deliberate practice and focus. With a little planning, you can avoid creative fatigue and mental burnout. 

Remember the value that you’re bringing to your audience and remember to have fun. 

Here are some of the planning, organizational and mental shifts you should establish to help you become a more consistent content creator. 

Create for one person in mind:

Focus on creating content for that ONE ideal person or client that benefits the most from the value you’re creating.

Use the words and phrases they use to describe their problems or pain points. Identify the transformation they’re seeking or the vision and outcome they’re working toward.

The result is that you create more personable, compelling and valuable content. 

Plan ahead and stick to your editorial calendar:

Creating quality content requires careful planning. 

Plan on a quarterly basis and then aim to stay 1-2 weeks ahead of your editorial and marketing calendar. 

Find a project management tool that you like. You might try out Asana, Trello or Monday.com. 

Whatever your preference, populate it with your main goal for each month and identify the leaps and milestones that will help you reach your goal. 

Next, identify the content that you will create to help complement your goal. Remember, you don’t have to be extreme, just remain consistent. 

I know you may be an overachiever and want to aim high with your content, but make sure you don’t burn out. 

➜ See how you can use Airtable to help you manage your content calendar.

Create on a daily basis:

Get into the habit of creating content on a daily basis. Doing this will help you develop clarity in your message, help you learn more about your audience and will help you re-invent yourself and your brand. 

You don’t have to publish every day, but make sure you’re practicing your craft and honing in on your brand’s message and value.

You could create something and test it out on Instagram Stories to get feedback and see if it’s worth expanding in a future post. 

This action alone will help you gain confidence and momentum in your brand’s messaging and your unique value. 

➜ Related: Stop creating content from scratch. Learn how to successfully repurpose your content in three easy ways.

Stay Motivated

On days where you don’t feel motivated to create content, remind yourself that showing up for your audience means you’re educating, inspiring and providing them with valuable content. 

Why not show up for them?

Also, staying motivated also means allowing yourself to have moments of rest and relaxation. Put in the reps, yes, but remember to also do the activities that help you feel energized and focused. 

Get some rest and reconnect with activities that inspire you.

This might include other activities such as getting some fresh air, getting enough sleep and disconnecting from technology for a bit. 

➜ See how you can use Airtable to help you manage your content calendar.

Repurpose Existing Content

Maximize your output by repurposing your content.

Create one piece of content and aim to create at least six different assets from that original piece. 

Avoid creative burnout and make use of all of the valuable content and resources you’re creating.  

When you’re repurposing content, you’re either trimming, expanding or converting your content. 

That means if you have a long-form video, you can trim it into short snippets to tease or share on other channels all while driving people to the main piece of content for more information. 

If you created an Instagram story to talk about a topic and it resonated well with your audience, then you can expand on it and create a full piece of content on it later. That means you can go more in-depth with a subject or topic that resonated with your audience.  

Finally, you can also convert your content into other forms of content. For example, you can turn a YouTube video into a blog post, newsletter or quote graphic. You can do this by highlighting the key tips, takeaways or techniques for your audience. 

If you aren’t quite sure how to repurpose your content and how to maximize your channel distribution strategy, download my free guide. 

Establish Systems and Workflows

Establish a workflow on how you capture ideas and take action and implement your ideas. For example, you could use Evernote to capture ideas and use Asana to identify the projects and tasks for your projects. 

Find a tool and a flow that works for you.

You could also try theming your days to help you get started (i.e. Mondays are for newsletters, Tuesdays are for tutorials on TikTok and Reels, Wednesdays are for YouTube, and so on). 

➜ Related: 6 Ways to Improve Your Content Creation Workflow

Which approach will you take first toward being more consistent with your content creation?