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NancyCasanova.com

  • Home
  • About
    • Resources
    • Newsletter
  • Blog
    • Apps & Tools
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    • Marketing
    • Content Creation
    • Branding & Design
    • Systems & Workflows
    • Tutorials
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the tag

content strategy

Marketing & Strategy

How to Build a Content Strategy for Your Personal Brand

March 30, 2026

Create a powerful content strategy for your personal brand to communicate your expertise, establish trust and grow your online influence.

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Auditing your content is a great marketing habit to practice and doing this on a monthly, quarterly and annual basis can help you keep a pulse on your content marketing efforts.
Systems & Workflows

How to Conduct a Content Audit 

November 28, 2025

Here's a step-by-step to help you audit your content marketing efforts to evaluate your website, social media, emails, messaging, visuals and content goals.

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Laptop and book used for setting clear social media goals and defining objectives
Marketing & Strategy / Systems & Workflows

How to Create a Weekly Content Planning Routine

July 8, 2024

Improve your social media presence and efficiency with a weekly content planning routine. Learn how to set goals, choose tools, curate content, engage with your audience, and adjust your strategy with industry trends.

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Marketing & Strategy / Tutorials

Master Your Messaging with Audience Personas

April 6, 2024

Creating a persona can help improve your messaging by providing insights into the specific needs, pain points and preferences of your target audience.

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Tutorials

Content Calendar Creation: The Ultimate Content Calendar Checklist

February 17, 2024

This video covers the robust details to include in your content calendar to help you plan better and support your marketing and business goals.

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A visual snapshot of a meticulously organized content calendar, showcasing topics, dates, and content types to streamline your planning process.
Content Creation / Systems & Workflows

10 Essential Content Calendar Details You Can’t Afford to Overlook

February 4, 2024

Discover the 10 indispensable details that will transform your content calendar into a strategic powerhouse you simply can't afford to ignore.

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Content sprints are a dynamic approach to content creation and allow you to dedicate a focused and intensive period of time to creating content.
Marketing & Strategy / Systems & Workflows

Content Sprints 101: A Strategic Approach to Content Creation

November 8, 2023

Content sprints are a dynamic approach to content creation and allow you to dedicate a focused and intensive period of time to creating content.

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Boost your content's impact by repurposing your content into engaging formats and platforms for your audience.
Marketing & Strategy

10 Reasons You Should Be Repurposing Your Content

November 8, 2023

Maximize your content by repurposing it into fresh, engaging formats and platforms that your audience will love.

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Spring evenings in Pasadena just feel different. ✨

#prettypasadena #pasadenaca
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Spring evenings in Pasadena just feel different. ✨ #prettypasadena #pasadenaca
18 hours ago
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1/5
Some of my favorite highlights from this weekend’s Festival of Books at USC. I had so much fun walking around, shopping and seeing so many people show up for bookchella! ✨📚

#festivalofbooks #latimesfestivalofbooks2026
nancycasanova
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Some of my favorite highlights from this weekend’s Festival of Books at USC. I had so much fun walking around, shopping and seeing so many people show up for bookchella! ✨📚 #festivalofbooks #latimesfestivalofbooks2026
2 days ago
View on Instagram |
2/5
Lately, I’ve been thinking less about output and more about what actually deserves to be said. 

If you’re craving a quieter, more intentional approach to content creation, I shared some thoughts in my latest Substack.

📂content creators, content creation, content strategy
Lately, I’ve been thinking less about output and more about what actually deserves to be said. 

If you’re craving a quieter, more intentional approach to content creation, I shared some thoughts in my latest Substack.

📂content creators, content creation, content strategy
Lately, I’ve been thinking less about output and more about what actually deserves to be said. 

If you’re craving a quieter, more intentional approach to content creation, I shared some thoughts in my latest Substack.

📂content creators, content creation, content strategy
Lately, I’ve been thinking less about output and more about what actually deserves to be said. 

If you’re craving a quieter, more intentional approach to content creation, I shared some thoughts in my latest Substack.

📂content creators, content creation, content strategy
Lately, I’ve been thinking less about output and more about what actually deserves to be said. 

If you’re craving a quieter, more intentional approach to content creation, I shared some thoughts in my latest Substack.

📂content creators, content creation, content strategy
Lately, I’ve been thinking less about output and more about what actually deserves to be said. 

If you’re craving a quieter, more intentional approach to content creation, I shared some thoughts in my latest Substack.

📂content creators, content creation, content strategy
Lately, I’ve been thinking less about output and more about what actually deserves to be said. 

If you’re craving a quieter, more intentional approach to content creation, I shared some thoughts in my latest Substack.

📂content creators, content creation, content strategy
nancycasanova
nancycasanova
•
Follow
Lately, I’ve been thinking less about output and more about what actually deserves to be said. If you’re craving a quieter, more intentional approach to content creation, I shared some thoughts in my latest Substack. 📂content creators, content creation, content strategy
4 months ago
View on Instagram |
3/5
Introducing Pretty Pasadena 🌹 

I’ve collected way too many photos and videos of my neighborhood and I needed a way to share the little moments that make living in Pasadena so special. 

From charming storefronts and tree-lined streets to corner cafes that have become my little creative hideaways. 

Pretty Pasadena is my love letter to this city. 💌

It’s about finding beauty in the everyday, celebrating the community that gives Pasadena its soul and sharing inspiration from spaces that make me slow down and look closer. 

If you’ve ever wondered what’s it’s like to live, work and create here, then this is for you. ✨

Let’s explore my neighborhood together 🌹

#prettypasadena #pasadenaca #pasadena
nancycasanova
nancycasanova
•
Follow
Introducing Pretty Pasadena 🌹 I’ve collected way too many photos and videos of my neighborhood and I needed a way to share the little moments that make living in Pasadena so special. From charming storefronts and tree-lined streets to corner cafes that have become my little creative hideaways. Pretty Pasadena is my love letter to this city. 💌 It’s about finding beauty in the everyday, celebrating the community that gives Pasadena its soul and sharing inspiration from spaces that make me slow down and look closer. If you’ve ever wondered what’s it’s like to live, work and create here, then this is for you. ✨ Let’s explore my neighborhood together 🌹 #prettypasadena #pasadenaca #pasadena
6 months ago
View on Instagram |
4/5
Happy Halloween witches! 👻🎃
nancycasanova
nancycasanova
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Happy Halloween witches! 👻🎃
6 months ago
View on Instagram |
5/5
@nancycasanova
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