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NancyCasanova.com

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  • About
    • Resources
    • Newsletter
  • Blog
    • Apps & Tools
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the tag

content strategy

Marketing & Strategy

How to Build a Content Strategy for Your Personal Brand

March 30, 2026

Create a powerful content strategy for your personal brand to communicate your expertise, establish trust and grow your online influence.

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Auditing your content is a great marketing habit to practice and doing this on a monthly, quarterly and annual basis can help you keep a pulse on your content marketing efforts.
Systems & Workflows

How to Conduct a Content Audit 

November 28, 2025

Here's a step-by-step to help you audit your content marketing efforts to evaluate your website, social media, emails, messaging, visuals and content goals.

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Laptop and book used for setting clear social media goals and defining objectives
Marketing & Strategy / Systems & Workflows

How to Create a Weekly Content Planning Routine

July 8, 2024

Improve your social media presence and efficiency with a weekly content planning routine. Learn how to set goals, choose tools, curate content, engage with your audience, and adjust your strategy with industry trends.

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Marketing & Strategy / Tutorials

Master Your Messaging with Audience Personas

April 6, 2024

Creating a persona can help improve your messaging by providing insights into the specific needs, pain points and preferences of your target audience.

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Tutorials

Content Calendar Creation: The Ultimate Content Calendar Checklist

February 17, 2024

This video covers the robust details to include in your content calendar to help you plan better and support your marketing and business goals.

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A visual snapshot of a meticulously organized content calendar, showcasing topics, dates, and content types to streamline your planning process.
Content Creation / Systems & Workflows

10 Essential Content Calendar Details You Can’t Afford to Overlook

February 4, 2024

Discover the 10 indispensable details that will transform your content calendar into a strategic powerhouse you simply can't afford to ignore.

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Content sprints are a dynamic approach to content creation and allow you to dedicate a focused and intensive period of time to creating content.
Marketing & Strategy / Systems & Workflows

Content Sprints 101: A Strategic Approach to Content Creation

November 8, 2023

Content sprints are a dynamic approach to content creation and allow you to dedicate a focused and intensive period of time to creating content.

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Boost your content's impact by repurposing your content into engaging formats and platforms for your audience.
Marketing & Strategy

10 Reasons You Should Be Repurposing Your Content

November 8, 2023

Maximize your content by repurposing it into fresh, engaging formats and platforms that your audience will love.

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If your graphics have been feeling a little flat lately, this might be a design trick you might need. Would you use this for selfies or product photos? #canvatips #canvatipsandtricks #canvatipsfordesign
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If your graphics have been feeling a little flat lately, this might be a design trick you might need. Would you use this for selfies or product photos? #canvatips #canvatipsandtricks #canvatipsfordesign
1 month ago
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1/5
Staying organized can be challenging, but I find that when I stick to my system and workflow within @airtable, it all works out. All of the custom views and tables help me get and stay organized. Is there a tool that you like to use for your content planning? 

#workflowoptimization #contentplanning #contenttips content calendar
nancycasanova
nancycasanova
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Follow
Staying organized can be challenging, but I find that when I stick to my system and workflow within @airtable, it all works out. All of the custom views and tables help me get and stay organized. Is there a tool that you like to use for your content planning? #workflowoptimization #contentplanning #contenttips content calendar
1 month ago
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2/5
What’s everyone up to this weekend? I want to check out the Pasadena Book Crawl this weekend, grab a slurpy and read for hours. 🌹🫶📚
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What’s everyone up to this weekend? I want to check out the Pasadena Book Crawl this weekend, grab a slurpy and read for hours. 🌹🫶📚
1 month ago
View on Instagram |
3/5
A glimpse of my life lately in Pasadena. 🌹 Still going strong with my weighted vest. Plus, I managed to try some seasonal pastries from @saltedbuttercompany. 🥐 #prettypasadena #oldtownpasadena
nancycasanova
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A glimpse of my life lately in Pasadena. 🌹 Still going strong with my weighted vest. Plus, I managed to try some seasonal pastries from @saltedbuttercompany. 🥐 #prettypasadena #oldtownpasadena
2 months ago
View on Instagram |
4/5
I love discovering new fonts for designs! Here are some fonts that remind me of Pasadena 🌹 #fontinspo #prettypasadena #graphicdesign
nancycasanova
nancycasanova
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I love discovering new fonts for designs! Here are some fonts that remind me of Pasadena 🌹 #fontinspo #prettypasadena #graphicdesign
2 months ago
View on Instagram |
5/5
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