What’s Slow Content?

Are you on a content creation hamster wheel? Constantly churning out content and not always seeing impactful results?

Do you often feel like everyone is creating content and you’re falling behind in staying afloat?

What if I told you there was an easier and more effective way to create your content?

The solution is slow content. 

A slow content strategy is an intentional way of creating content for your audience. 

Think of this as the opposite of the fast food movement.

Slow content is a conscious decision to go against the constant churning of content that lacks depth or substance.

It means you S L O W down.

There’s so much sewage of information on the internet and slow content allows you to slow down to create content that rises above the surface because of its high value. 

Slow content helps you create content that is of enduring value. 

Here are three ways slow content helps you distinguish yourself from other writers, vloggers, or content creators online: 

1. Slow Content is Well Researched

When you conduct thorough research, it allows you to provide context, analysis and your own unique perspective on the topic. 

This is beneficial for your audience because they’re receiving meaningful information and after researching the topic, you’re also able to provide your own opinion on the subject. 

The end piece offers depth and substance to your audience. 

Quality is of importance here, not quantity.

2. Slow Content is Thoughtfully Created

Information is thoughtfully put together with the audience in mind. 

Slow content allows you to identify the purpose of the piece of content: 

• This piece of content will help my audience with ______. (i.e. solving a problem, learning a new technique or tool or taking action on something that’s important to them). 

• This piece of content aligns with my goal of _______. (i.e. nurturing a community online, building my email list subscribers, turning subscribers into clients or students). 

You want to identify the transformation or problem that your content solves provides to your audience. Does this move them closer toward their own goals or aspirations? 

The result of this practice is that it helps establish you as an authority or expert in your field or topic. 

➞ Related: How to Distinguish Your Personal Brand

3. Slow Content Offers Value

With so much value being shared, this piece of content rises above the noise and emerges as a valuable piece of information. 

Research from Orbit Media revealed content that takes longer to create sees stronger results. Sometimes you don’t need to create more content, you just need to create effective content. 

How to make slow content work for you and your audience

Before you write your next blog post, video or create your next social media update, start by sitting with your idea and think through what you’re trying to achieve and how you could improve your content with a little more brainstorming or research. 

Slow content means it’s thoughtfully created, well-researched and is packed with resources and valuable information. 

If you’re constantly creating content from scratch all the time, you might feel burned out or close to it. Instead, focus on creating quality content and remove all other content tasks from your to-do list. 

That may sound liberating or scary to accept. 

Here’s a way to put this into practice:

• Identify what’s working with your content creation process. 
• Identify what you love creating (i.e. graphics, videos, blog posts). 
• Identify what’s going to make the biggest impact for you and your audience.

Simplify your content creation process. 

You might be thinking:

“This is nice, but the algorithm favors fast content and it’s the best way to grow an account.”

Social media algorithms favor consistency and valuable content. Once your piece of content is finalized and published, you’ll then want to repurpose your content until your next piece of content is ready. 

If you aren’t quite sure how to repurpose your content and how to maximize your channel distribution strategy, download my free guide.

After you create your piece of content, be sure to also re-purpose it so that you maximize the content you’ve created. You should intentionally create content and also intentionally distribute that valuable piece of content.

A general rule of thumb: If it took you two hours to create, you should spend at least two hours distributing it and promoting it. 

Maximize Slow Content

Once you create a piece of content, try to create at least six different kinds of content from that original piece. 

For example, if you created a video, turn it into a blog post, Instagram quote, an Instagram carousel with tips, an IGTV video, an email newsletter and also talk about it on your Instagram Story, Reels or a TikTok video. 

You want to make repurposing content your BFF because it maximizes your output, demonstrates your ability to be a consistent content creator, and solidifies your brand messaging and expertise. 

If you need help maximizing and repurposing your content, check out this Repurposing Content Worksheet. 

The Repurposing Content Worksheet helps you maximize your content creation and helps you visually map out your content distribution plan. Download it this guide today so you can start maximizing your slow content strategy approach. 

This guide will help you identify ways to optimize and maximize your content so that you can make the most out of every piece of content you create.

Implementing this approach to content creation will help you stay consistent and save you time by not having to create content from scratch every day.

How will you maximize your content creation process?